All of the additional hardware inevitably leads to fewer available seats, but theaters probably hope to make up for that with the higher ticket prices.īy subscribing, you are agreeing to Engadget's Terms and Privacy Policy. That includes adding new seats on hydraulic platforms, infrastructure for water and smell effects, and extra lighting and fog generation. Given the extensive nature of 4DX's environmental effects, theaters have to refit an entire screening room to support it. There are also a few competing standards: MediaMation's MX4D offers all of the same features as 4DX, while D-Box focuses more on moving seats. The Regal Union Square theater, just a few blocks from our office, is the first place in New York to offer the technology (it will also be available at the Regal E-Walk in Times Square next month). And worst of all, it costs $28.10, around twice the price of a typical New York City movie ticket.ĤDX has been around for a few years now, starting in South Korea and eventually making its way to the West Coast. Created by the South Korean company CJ Group, 4DX aims to add another dimension to theaters with moving seats, strobing lights and weather effects, such as water, wind and fog.įor the most part, though, I found it to be a messy experience that detracted from the film. Superman in 4DX last weekend, it's not something I'd ever want to suffer through again. If you've ever wanted your movie-going experience to feel like an abusive amusement park ride that went on way too long, 4DX is probably for you.
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